Digital transformation is the process of integrating digital technology into all areas of business, a process that fundamentally changes the way a company operates.
But digital transformation also means flexibility as it demands that companies question the status quo and experiment with new approaches.
It is a fruitful process of mutual adaptation: on the one hand, technology adapts to the needs of the company, on the other, it is the company that is being shaped by the new technological possibilities.
Thanks to digital transformation, the company not only improves its business performance but also enters the space of the technological ‘here and now’, thus gaining an enormous advantage over its competitors.
There are several reasons why a company should be moving towards digital transformation. The simplest and, nevertheless, the most common, is that the process cannot be avoided. It is a matter of survival. In a world where being competitive means being dynamic, the imperative is to transform quickly. Businesses must look at even the most traditional processes with fresh eyes, from internal systems to customer interactions, both online and in person. Understanding the potential that technology offers through tools such as Artificial Intelligence, Machine Learning and Big Data analysis can lead to a significant advantage over competitors.
“What is technology capable of doing nowadays and how can traditional models be adapted to make the most of it?”
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